Creating sales quotas can be confusing, complex and error-prone. The Alexander Group research shows that 59% of the companies report correct goal/quota setting as the #1 challenge facing the sales compensation program. Perhaps that’s why 30% of the companies don’t establish any quotas. The fact is, there’s simply no better way to drive business results. Without quotas, your reps would have nothing to shoot for and you’d have no realistic way of knowing whether they are on tra